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BARC India to Start Reporting Viewership from Free & Pay Platforms
This will be available over and above the current Urban/Rural cuts to facilitate more effective planning.
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BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes
BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...
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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre
BARC India that recently launched the Out of Home (OOH) Viewership measurement ...
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